Privacy – Fiskerapport

Last updated November 11, 2026

Who is responsible

The tourist fishing company you report your catch to is the controller of your data. Atlas AS provides the service and processes the data on the company's behalf, as a processor. For the use of photos to develop species recognition (see below), Atlas is itself responsible.

What we collect

• Name and phone number, and email if you give it
• Date of the trip, number of anglers and the catch per species
• Which camp the trip belongs to
• Photos of the catch, if you take or choose them. This is optional.

Why

The data is used to report the catch to the Norwegian Directorate of Fisheries, as registered tourist fishing companies must. The company checks the report before it is sent. We do not use the data for marketing, and we do not sell it.

Photos of the catch

The photos show the company which species you caught. Once the company has confirmed the species, Atlas uses the photo to teach the app to recognise fish species. Photos are not sent to the Norwegian Directorate of Fisheries.

Before a photo is stored, we remove the location (GPS), time, camera details and other information the phone puts in the file. The photo is also made smaller. Please keep people out of the picture. The company is asked to delete photos that show people.

Species suggestions

When you use “Photograph a fish”, the photo is sent to an AI model that suggests the species. You confirm or correct the suggestion yourself. The model is Google's Gemini, and it runs in Google Cloud in EU regions, on behalf of Atlas. The photo is sent there through Vercel AI Gateway. Vercel is an American company, and on the way the photo may pass through Vercel's servers outside the EU. The location and other information in the file are removed before the photo is sent, and neither Vercel nor Google gets your name or phone number. Vercel and Google delete the photo once the suggestion is made, and do not use it to train models. The exception is Google's automated abuse detection: a photo that it flags may be stored and checked, also outside the EU.

In the app, the suggestion is stored with the photo when the photo is sent, so we can measure how often suggestions are right. In the form in your browser, the photo is only used for the suggestion. It is not stored, and it is gone from the browser when you close the suggestion.

Who receives it

• The company you report to.
• The Norwegian Directorate of Fisheries, once the company has sent the report. Their own rules apply to their copy.
• Cloudflare, which runs the service for Atlas. The database and the photos are stored in the EU.
• Vercel and Google, which pass on and analyse the photo when you ask for a species suggestion. They only get the photo; see “Species suggestions”.

How long

Name, phone number, email and photos are deleted 12 months after the date of the trip. The catch figures are kept without personal data.

On your device

We use no analytics or tracking. Your language choice is stored in a cookie. Your name and phone number are stored on the device only while “Remember my name and phone” is on, and you can delete them with “Forget me”. On the website you have to tick it yourself. In the app it is on from the start, since the app is on your own phone, and you can turn it off. The app also remembers how many people fished last time and which fishing place you used. In the app, photos you add stay on the phone until they are sent and are deleted from the app afterwards. Photos you chose from your photo library stay there.

The app also has “My catches”: an overview of the reports you have sent from the phone, with the date, fishing place and catch, and where you fished if you mark it on the map. The overview and the spots you mark stay on the phone. They are not sent to the company, Atlas or the Norwegian Directorate of Fisheries, and you can delete them in the app. The app uses your location only when you tap “My location” to mark the spot. Map images come from the Norwegian Mapping Authority (Kartverket), which then sees which area the map shows, but not who you are.

Your rights

You can ask for access to, correction of or deletion of your data, and you can object to the processing. Contact the company you reported to, or Atlas at fredrik@atlas.co. You can also complain to the Norwegian Data Protection Authority (Datatilsynet) or the authority in your own country.